Yes, you’re feeling confident and ready because there will not be any “unexpected question” and even if there will, you will have your ace in the hole. The interview is not a problem anymore, the final result is clear and you are already thinking about changing your Linkedin position.
Nope, you’d better wait! Bill Pardi, data scientist at Microsoft, will explain you in detail the reason why.
The problem is that data, all the ones you found, are just small and tiny pieces, yes, they are information, but they are not enough. Information is always needed and useful but it cannot substitute the abduction capability proper of designers and Service Designer. Every data can be interpreted in different ways and influence the design strategy on various layers, affecting the quality of the final result. Research is fundamental to the design process. A good one can even turn to shine the worse project brief. Up to a few years ago, research, for service designers, was restricted to how to connect and find relations between “qualitative” outcomes and “massive/quantitative” marketing researches. Now both technology as well as data availability are changing the game: access to information is different and is even possible to think to extract qualitative information from proper data and datasets interpretations.
Managing, using, distributing and interpreting data is becoming a field of interest for service providers and Service Designers. Nowadays almost every service is data-related, both generating and seeking for data. In this Digital Era, Service Designers have to deal with loyalty, transparency, managing and accessibility, so, ethic.
What will be the next future? Will be still the Service Designer leading investigations on data or machines will hold this process? We cannot have a certain answer, but with this constantly increasing amount of data, helps from the Artificial Intelligence are welcome.
