Excited to dive into Secondary Research: Context & Data with Chiara Casadei and Ludovica Giuliani!

This module explores how secondary research strategically supports service design.
Students learn how to structure effective desk research, critically select sources, leverage AI, and transform data and trends into insights that guide primary research and design decisions.

Throughout the lesson, they explore the real value of secondary research within service design processes, understanding how it shapes and strengthens strategic decisions. They learn how to plan and structure desk research with intention, identifying the key dimensions to investigate in relation to a specific project context. By critically selecting relevant sources and leveraging AI as a strategic ally, they transform data and trends into meaningful insights that naturally guide and inform subsequent primary research activities.