Service Design Lab is a design laboratory dedicated to experimentation in the field of service design. It is an initiative developed by the Master in Service Design - POLI.design in collaboration with H-FARM, with the purpose of promoting entrepreneurship and the development of innovative service ideas. It runs in parallel to the Master program, on a yearly basis as an extracurricular activity, and it is addressed to young talents from both the organizations, willing to challenge themselves in the development of new potential business, thanks to the mentorship of expert professionals.

The Lab entails an experimental nature and it is based on challenges launched every year with the starting of the Master and aimed at collecting service ideas with business potential or wanting to explore new methodologies, approaches and tools for pushing the boundaries of the service design discipline. Selected ideas will be developed following service design principles, up to the implementation of high-fidelity prototypes, beta versions, and, eventually, start-ups.

Launch

Selection
process

Idea
refinement

Idea
development

Final
event

OBJECTIVES


  • – Enhance personal skills
  • – Collaborate with other young professionals
  • – Expose personal capabilities and ideas

THEMATIC CHALLENGES

  • – Exploiting automation
  • – Evolving environments
  • – Changing demographics
  • – Fostering equalities
  • – Interpreting data

MENTORS

Silvia Barbieri

FOUNDER OF THE BRANDING LETTERS

Paolo Lombardi

OPEN INNOVATION MANAGER

Roberta Tassi

FOUNDER & DESIGN LEAD OF OBLO

Carlo Asta

BUSINESS DESIGNER AT H-FARM

Marco Baraldi

PROJECT MANAGER AT H-FARM

Giulia Di Gregorio

SERVICE DESIGNER AT H-FARM