Learning Service Evaluation with Francesca Foglieni

The pill by Francesca Foglieni aims at introducing the topic of service evaluation as an emerging field of study for the service design discipline. During the 3-day module students will be presented with key concepts at the core of the evaluation practice, and with reflections on the role evaluation can have throughout the steps of the service design process. Afterwards they will be asked to experiment the evaluation of an existing service as a potential knowledge base for service redesign.
The topic chosen for the experimentation is car sharing, in particular free-floating and station-based services currently delivered in the city of Milan. The experimentation will consist of designing an evaluation strategy for assessing the user experience of these services, collect data (on field), and finally elaborate evaluation results.