Designing Better Services - A Strategic Approach from Design to Evaluation
We are really proud to announce that the book: Designing Better Services, A Strategic Approach from Design to Evaluation by our board members Francesca Foglieni, Beatrice Villari and Stefano Maffei is now available!
The book povides an accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The book also explores connections between service evaluation, service innovation and service design. By considering the evaluation as a part of the design process it leads to a renovated approach which involves new methods, tools, and competencies.
