Generali Italia and MSD empowering the next generation of designers

We are thrilled to announce a new partnership between the Specializing Master in Service Design and Generali Italia. This collaboration brings together academia and industry, opening up exciting opportunities for our students and faculty to engage with one of the world’s leading companies in the field of insurance and asset management.

Generali is the largest Italian #insurance company, and one of the largest in Europe. Global leader known for its #innovation in customer service and commitment to sustainable practices, Generali Italia has a rich history of leveraging #designthinking to enhance #customerexperience and drive #socialimpact. By partnering with such a forward-thinking organization, the Specializing Master in Service Design community can gain valuable insights into how a large enterprise innovates and adapts in a rapidly changing world.

Through this partnership, students will work closely with Generali Italia’s professionals in a hands-on workshop environment, applying service design principles to real-world challenges. This experience will not only enrich the learning journey of our students but also allow Generali Italia to tap into fresh perspectives from emerging design talent. Together, we aim to bridge the gap between academic theory and practical application, fostering a two-way exchange of knowledge that benefits both our students and Generali Italia.

@Luca Trinchero – Head of Digital & Interaction Design at Generali Italia

“Partnering with the Master in Service Design is a chance to explore how human centered design can transform insurance into sustainable, tangible and everyday solutions. It’s a collaborative process where creativity and responsibility shape meaningful services. As a Lifetime Partner, we believe that what we design today defines the lives we’ll live tomorrow”.