Highlighting Trend Research

Where is the design world heading? What trajectories is service design on?  Let’s forecast with the guidance of Luca Morena. This module provides a comprehensive overview of the fundamental concepts in trend research, beyond an exploration of how AI and data analytics are revolutionizing this field. 

Our student crew rows through the basics of identifying and analyzing societal changes, the evolution of consumer behaviors, and the role of cultural insights in forecasting. The professor and the students reflect on augmenting traditional methodologies, through the integration of AI and data analytics tools. The goal of this module is to grasp the foundational principles and methods in trend research while understanding how to identify and analyze societal and consumer behavior trends. Furthermore, students collect cultural insights and get closer to Market Intelligence. Additionally, students apply trend research methodologies, adopting a hands-on approach by Nextatlas, in practical scenarios that integrate AI and Data Analytics.

Start the treasure hunt on the trends of the moment, but be careful things evolve quickly, and contexts change and regain value, so keep an eye on the past and an eye straight on the future