Saatchi & Saatchi Hong Kong creates the world's first machine that instantly converts newspaper into wrapping paper
So Sun Hung Kai’s (SHK) East Point City decided to make an environmentally-friendly difference this year with The Instant Newspaper Recycler. The campaign was created and executed by Saatchi & Saatchi Hong Kong.
Three limited edition prints were offered from the machine over the weekend of 25-26th January 2014 at SHK’s East Point City, giving consumers lots of fun from interacting with the machine. People patiently lined up with their old newspapers to discover how fun instant recycling could be.
The overall feedback from consumers was overwhelmingly positive, with many stating they enjoyed the surprising experience and thought it was a really good concept that encouraged many to recycle and to reuse their old newspapers.
Mr. Eric Lau, the Assistant General Manager (Promotions) of SHK, said: “We’re always very highly committed to saving the environment whenever we can. Especially during the festive season, there’s a lot of wastage. We’re very happy with this creative execution from Saatchi, and we hope to remind people of the importance of recycling.”
Saatchi & Saatchi South China Managing Director Alexis Chiu also added: “This project is very close to our hearts because we’re really passionate about environmental issues here, and it’s a good demonstration of how we can use our creative talents to find solutions to make Hong Kong a greener, happier place for all.”
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