Strategy Through Play

The final day of the Business Strategy & Planning module, led by Daniele Radici, offered students an unexpected shift in perspective: exploring business thinking through the lens of play and storytelling.

By using tools such as Dixit cards, Story Cubes, and the LEGO® SERIOUS PLAY® method, students were encouraged to externalize their strategic thinking and express abstract concepts through metaphors, models, and narratives. These methods helped surface individual and collective reflections on value, positioning, and vision – all key to shaping a resilient business model.

This creative and immersive session closed the module by reinforcing the idea that strategy isn’t just about numbers – it’s also about people, imagination, and the stories that bring ideas to life.