Sugru... What is that really?

I came across this example of how a bit of creativity and inspiration can lead to an amazing product that answers the needs of so many people. Without knowing it, this team was applying the Service Design spirit and listening to their customers.But what is Sugru really? Well Sugru is the exciting new self-setting rubber that can be formed by hand. It moulds like play-dough, bonds to almost anything and turns into a strong, flexible silicone rubber overnight. Sounds like fun, doesn’t it?
Find out more:
http://sugru.com/about