The Business Model Canvas in the Boardroom
Boardroom discussions around business strategy are stressful and challenging no matter which side of the table you belong to. As a strategy consultant you do a lot of work behind the scene to propose a business model to a client. The communication usually involves charts, management models, possibly even infographics along with some rigorous financials. You absorb the client feedback, and then prepare for the next meeting – usually with every rework the level of trust gets a bit lower and project cost increases.
- Simplifies: You see a holistic business model in one slide. The use of colors and graphical representation make it easy to understand. Gaps and strengths stand out quickly
- Facilitates: Discussions become interactive and feedback can be incorporated in real time. Sticky notes provide flexibility and foster innovation
- Includes: The strategizing process can become more collaborative, as this tool appeals to a wider audience. Get insights from other functions, disciplines and stakeholders of the business for better brainstorming. The user needs are a starting point in this tool, incorporating a human centered approach.