Understanding the business side of services with Paolo Lombardi

The module by Innovation Manager Paolo Lombardi provides an introductory understanding of business models in the service sector and the ability to draft a business plan including financial projections. The lecture has a practical cut with theoretical discussions alternated with hands-on labs. Participants will form groups and work on a real project, of which they will design a business model and perform competitive landscape analysis. Financial assumptions will be discussed and projected in cash flow and income statements. The students will produce a basic business plan in the form of an investor pitch.