Video ethnography in series. How to show new trends.

THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. Their website contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Integrated Media department.The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture. They highlight actionable insights and opportunities for marketers and brands by bringing consumer culture to life creatively and quantitatively.
They had also an original idea. They use documentary storytelling techniques to convey trends in consumer culture, portraying consumer culture in a way that is as entertaining as it is informative.
Are our big data the script for a perfect TV series? Maybe. And Maybe reality – like it’s often said – is better then fiction.
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