During a three-day program organized by Jan Koenders, students will explore ideation through the lens of setting, set and selling. Setting refers to ideation’s context in the design process; when, why and how to use it. Set refers to how to support people to ideate effectively, as in, what the right mind– and toolset might be. Selling refers to how to effectively convince others of our ideas, because “you can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”.
Old Livework cases will create the context in which students will actively experiment with ideation approaches, methods and tools/exercises. Day one till three will respectively focus on setting, set and selling.
