Wrapping up “Moments of Life”, the workshop with Generali Italia

The past few weeks marked the second workshop of the Specializing Master in Service Design, developed in collaboration with Generali Italia, the largest insurance company in Italy and one of the largest in Europe and Premium Partner of the Master.

The class has been divided in groups, each one tackling a different “Moment of Life” – from approaching adulthood to taking care of the elderly – exploring different ways for Generali to become “life partners” for users through meaningful touchpoints.

Among the proposed concepts: a co-created board game that fosters intergenerational dialogue on risk and finances; a digital assistant that builds financial awareness through everyday touchpoints; an interactive savings tool based on behavioural nudges; a hybrid service combining peer mentorship with gamified knowledge-building; and a modular platform enabling women to set and achieve financial goals at their own pace.

From inclusive experiences for young adults, to hybrid phygital services guiding families in caregiving responsibilities, a common thread emerged: the students’ strong focus on financial education as a key to empowerment. By exploring different audiences and needs, every team emphasized clarity, trust, and long-term support as crucial values.

During the whole end-to-end process, students had the unique chance to develop their ideas under the brilliant guidance of Laura Trivilino, supported by Francesca Carella as expert reviewer, and the Generali Italia’s Customer Experience Design & Digital Channels team— Luca Trinchero, Benedetta Majorana, Stefano Raglione, and Gianluca Paradiso. The whole journey, culminated in the final presentations, has been a valuable moment of growth and exchange, offering students a chance to engage with real industry professionals. For Generali Italia, it’s been a great opportunity to collect fresh perspectives and actionable insights to inform future service innovation.