An international experience


Vincenzo Dimaria
- Dario Buzzini -
Designer Director at IDEO
The Master in Service design provides a unique and international experience focused on the development of tangible strategies via hands-on and iterative learning modules. For example, students in my module learned to successfully build, communicate and gather feedback on their online service platforms in less than 48 hours. All with plenty of fun. Service Design students work hard and play hard.
- Vincenzo Dimaria -
Network catalyst at commongroundpeople
Service Design is an interdisciplinary field of practice that embraces the best of design thinking mindset, empatia research tools coming from ethnography and marketing, innovative business strategy and value creation models. The MA Service Design at Politecnico in Milan brings together the best of academics, thinkers and practitioners working in this fluir field across Europe, preparing the students to approach the service industry with a range of new tools and processes to improve, reshape or to create new services. The students on the course bring different experiences, backgrounds and perspectives from all over the world, creating a strong peer learning environment that allows them to grow both personally and professionally. I would recommend the MA Service Design at Politecnico in Milan as one of the top 5 learning programmes on this field internationally.


Latest News

From UI to UX with Claudia Busetto
5 February 2017
On Monday the students of the Master in Service Design are going to learn how to design digital components for a better service experience. Claudia Busetto, Information Architect and UX Designer, will do an overview about tools and technique used in the digital UX design process and the students will start from the beginning, until the […]
The students of the Master in Service Design are going to start a new three days pill about Internet of Things and Physical Computing, with Alessandro Masserdotti, Interaction Designer and Founder of DotDotDot. The students will discover the new technologies and techniques available nowadays on the market, with a complete overview about services focused on […]
Intesa Sanpaolo
24 January 2017
We are really proud to announce that Intesa Sanpaolo will join the IV Edition of the Master in Service Design with a partnership. Intesa Sanpaolo – the leading Italian banking group in all business areas (retail, corporate, and wealth management) – offers its services to 11.1 million customers through a network of over 4,000 branches well distributed […]
Workshop with Eataly and Francesco Bombardi
14 January 2017
The next Wednesday the students of the Master in Service Design are going to start a workshop with Eataly. Francesco Bombardi, architect and creator of the concept and design of the Officucina for the Food Innovation Program , will follow the students during the week in order to find new design opportunities and concepts. The collaboration with […]
Interaction Design Toolbox with Dario Buzzini
17 December 2016
How interaction designer can create service and experience that are engaging for different stakeholder? During the next pill with Dario Buzzini, students will learn how to manage complex product service system and to design experience that can be transferred on different channel and suitable for a large audience and also for a specific individual. Design […]
The students of the Master in Service Design are going to start a workshop with Vincenzo di Maria, Service Designer and Social Innovator, in collaboration with ActionAid Italy, an international organization that works directly with children and parents to support them with food, education and life in general. During the week, the students will do a user […]

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