From Idea to Business Plan

Students this week have stepped into the first part of the Business Strategy & Planning module, led by Daniele Radici, following the line of thinking introduced during the Design-Driven Innovation lecture.

This course offers a hands-on journey into service-based business models, combining theory with interactive workshops and practical exercises. Participants are guided in shaping a green-field idea into a simple and effective business plan, while understanding how business models and planning elements connect.

Throughout the module, students will explore key concepts, innovative approaches to service businesses, and essential tools such as the Business Model Canvas and SWOT analysis, with a focus on defining cost structures and designing anti-fragile models to reduce risk.

We’ll catch up again throughout May for the second part of the module, looking forward to continuing the journey and building on what has already been started!